With the goal of continuing to build upon the momentum of Fall 2025 and centering this high-achieving, highly introspective (but not serious) woman and connecting the campaign with the high glitz and glamor of the collection, I built the campaign around the talent, Keke Palmer, taking herself out to celebrate the New Year. The cultural practice of reflection and goal-setting for this time lent itself naturally to the introspection and intellectuality that this woman approaches her life with.

This campaign, filmed photographed at Daniel Boulud’s La Tête d’Or, featured Keke taking herself out to dinner while reflecting on the year that lay ahead. Photographed by Philip-Daniel Ducasse and styled by Gabriella Karefa Johnson.