Advertising Projects
Marc Jacobs
Dear Diary: NYC Colors
Goal: To launch new colors of The Tote Bag in an editorial, non-commercial way and reiterate the brand’s New York connection.
The concept was centered on finding non-traditional ways to discover these colors in New York City. It was important to include a degree of IYYK insider cool—a big part of the MJ brand.
Givenchy
Style Secrets: 24 Hours with Carolyn Murphy
Goal: To launch Clare Waight Keller’s Mystic handbag in an editorial, aspirational but wearable approach.
Inspired by supermodel Carolyn Murphy’s own sense of style, and leveraging her elevated daily styling the story stayed very true to her daily life. Including her local breakfast place, favorite park and cameos by her dogs. Photographed by Chantal Anderson and styled by Brie Welch.
Stuart Weitzman
Who Wears The Pants
Goal: To generate heat around the launch of the Stuart Weitzman’s first menswear collection.
Stuart Weitzman
Spring 2024: Been “Writing” All Month
Goal: To speak resonate with the SW customer’s sense of humor, and create elevated, seasonal imagery highlighting product and lifestyle.
Knowing that the Stuart Weitzman woman is firmly in control of her life and surroundings, even described as “wearing the pants,” the concept and story-telling focused on men who respect, admire and enjoy being around that type of woman—essentially men who are comfortable not wearing the pants…in any sense. Photographed by Ned Rogers and styled by George Cortina. Starring Mark Consuelos.
Inspired by Issa’s own self-aware sense of humor and her rapid rise as a high-achieving, multi-hyphenate I wrote and directed this short film titled: Been “Working” All Month. It was accompanied by elevated fashion imagery featuring Issa enjoying a Provençal Summer. Photographed by Philip-Daniel Ducasse.
